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The Infopark Content Management System (CMS) is used for relaunching the AdLink Group Websites . The relaunch includes more than 10 web sites.

About AdLINK Group

AdLink Internet Media AG markets space for advertisement on web sites and digital marketing concepts. With 15 offices in 10 european contries and the USA AdLink Group is one of the leading independent suppliers of online marketing solutions in Europe. The portfolio of AdLink Group includes solutions for brand establishment and brand management, performance-related direct marketing and e-mail marketing.

The project

Approximately 50 users are working with the Content Management System which convinces with a professional system architecture, a user friendly interface and the best price performance ratio. Infopark CMS Fiona is used to publish news on several international web sites. "Infopark’s CMS enables us to transfer our business model to our web site in a professional and flexible way.", says Oliver Buchta, AdLink Group’s IT project manager. The focus of the publishing process is on "Investor Relations" and "Research" at www.adlinkgroup.net. The international sites focus on products, services and public relations. Currently the site has more than 800.000 page impressions per month.

A new application has been implemented on the web site: the Media Planning Tool. With it, customers can plan their online advertisement more effectively. Taking into account different criteria such as age, gender and target group the user is presented a coice of different web sites which the system classifies as the most effective advertisement platform.