Online Marketing: Managing Customer Relations

Customer Relationship Management (CRM) by integrating Infopark Online Marketing Cockpit

Interaction with customers increasingly takes place over the web. Both the companies and their customers benefit from this. As opposed to most other Content Management Systems, Infopark CMS Fiona effectively combines important customer management functions with Content Management.

Integrating Infopark Online Marketing Cockpit enables you to recognize your customers on the web. Furthermore, you will get to know new potential buyers who use your website. On this basis you can create individual offers for your website users and increase your turnover.


For more information about customer relationship management over the internet with Infopark Online Marketing Cockpit, please refer to our OMC product information pages.

Connecting existing CRM solutions

Of course, existing CRM solutions can be connected to Infopark CMS Fiona by means of its documented interfaces. Vice versa, Infopark CMS Fiona is also able to provide data in different formats for reuse in other systems.

Further Information

 


Print version of: http://www.infopark.com/1818008/crm-online-marketing
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