Lego gains the 2008 Infopark Web Dialogue Award
www.lego.de is the first winner of the Infopark Web Dialogue Award. In the context of the Infopark Internet Congress, iico.de, this award was given to the toy manufacturer. LEGO A/S was honoured for their outstanding solutions regarding “Dialogue on the Web”. www.bmw.de and www.zdf.de came second and third, respectively.
“To achieve success like this on the web, you need to be serious about your business. In the first place, everything we develop is addressed to our audience, the children. And if children can use this site, adults can as well”, said Peter Hobolt Jensen, Vice President Lego Online, in his words of thanks in front of several hundred participants of the Internet Congress.
2008-06-16
