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Bernd Völcker: “We close the digital divides for our customers.”

As the Infopark marketing and sales executive, Bernd Völcker sees the world through the eyes of the customer. Today’s customer has chosen the Internet as the key medium. “We help close the digital divides for consumers.” That doesn’t mean that the company founder has lost sight of commercial interests: “How can our customers increase their revenues at lower costs online? And how can our customers offer assured quality with calculable risks?”

Bernd Völcker’s response to the transformation of the business model is concrete: “From our point of view, the paradigm shift influences at least marketing and sales strategies; but often other areas such as production or purchasing are also affected.” And what can Infopark do to help their predominantly German-speaking customers? The Infopark executive board offers concrete know-how to implement ideas in e-business. He adds: “Customers prefer the Internet for handling all aspects of the customer relationship. This offers companies the chance to follow their customers’ lead.”

The dedicated IT entrepreneur recommends that business partners build a dialogue with customers using the Internet. For doing that, the Kiel native poses some important questions: “What are customer interests on the Internet? What do customers want and expect from their online business relationship?“ As an executive board member, he and his team seek to inspire customers – by offering a level of quality that proves to be economically successful. In the words of the IT entrepreneur with 20 years of experience, who made Berlin his home:

“Today, we can meet the demands placed on e-business. Our customers particularly appreciate our flexibility – and our ability to manage complex projects too.”

Bernd Völcker is a graduate of business administration at the Free University of Berlin. He also studied computer science in the masters program at San Francisco State University and is a certified IT expert. The founder and executive board member of Infopark AG is active in leadership roles in various associations. He is an executive management board member of BITKOM (German Association for Information Technology, Telecommunications and New Media e.V.), as well as a member of the general assembly of the Berlin Chamber of Industry and Commerce.

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