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The internet offers more comprehensive and user-friendly means of acquiring customers than any other medium. Yet this potential is rarely used. The Infopark Online Marketing Cockpit is the perfect platform for efficient customer relations management. It has never been so easy to build profitable and long-term customer relations using the web.

Dialogue on the Web

No up-to-date website can do without dialogue options. Only direct communication with the visitors of your website allows you to benefit from the resources offered by the Internet for acquiring and attending to customers fully. This interaction needs to be managed and controlled. The Infopark Online Marketing Cockpit is a powerful platform, a control center with comprehensive functions for managing customer relations.

The right information at the right time

The key to business success on the World Wide Web is to be found in a combination of content management, a portal, and targeted dialogue with the customer. The Infopark Online Marketing Cockpit works as a supplement to a portal solution such as Infopark CMS Fiona. This solution helps to increase the efficiency of communication between potential customers and your company over the Internet. It brings company- wide knowledge of customer requirements and interests together with the internal knowledge of the company’s own products. The integration of all marketing and communication channels enables you to directly address your customer segments over the Internet. This is the only way the right information will get to the right recipient at the right time. It makes customer support considerably more efficient, boosts sales, and lowers costs substantially when compared to traditional customer care.

Instant response to customer requests

Good customer service yields significant advantages in competition. The Infopark Online Marketing Cockpit helps you to better go into your customer’s needs, to react quickly and accurately to customer requests. It organizes request handling and makes sure that no contact is lost. Central data storage ensures that always the right contact person and the best communication means is chosen. All information can be analyzed in many ways and can also be used for marketing, sales, and services purposes.

     
Screenshots: Usage examples for customer relationship management with the Infopark Online Marketing Cockpit

Communication, Interaction and Campaigns on the Web

Web 2.0 is no temporary fashion but a manifestation of the trend towards more openness and more direct communication on the web. This not only refers to communication between a company and their customers but also amongst the customers themselves.

You can make your website a lively platform for discussions among your customers using the Infopark Online Marketing Cockpit (OMC) in conjunction with Infopark CMS Fiona. Customer communication about your products and services increases customer loyality and provides you with insights about the strong and weak points of your offers. Thus, you can benefit from the content created by your website visitors, by, for example, changing the way in which particular target groups are addressed, by modifying your products, etc. The OMC supports you with analyzing the data and also provides the right campaign management tool for supplying product information in a targeted way.

CMS integration

Thanks to well-defined interfaces, Infopark CMS Fiona and the Infopark Online Marketing Cockpit are playing well together. This combination gives you direct access to content management and your portal’s control elements, providing you with a complete solution for one-to-one web communication.