Web Strategy and Website Optimization

e-mail: info@infopark.com

Infopark gladly provides you a concrete and binding offer for our software and service products. Consulting and training services are provided by Infopark on the basis of the actual number of working days rendered by one of our staff at a fixed daily rate. The daily rate depends on the scope of the booking and when the booking is made.

"Easy, ingenious, excellent - With Infopark and CMS Fiona we have a strong partner by our side."

Christine Braß
Bundesanstalt für Immobilienaufgaben

The Internet offers companies new opportunities for getting into an efficient dialogue with the customer. To effectively make use of these opportunities, a web strategy is required that goes well with the target groups, the corporate strategy, and the competitive situation. Together with you, we can work out a solid strategy.

Corporate Success by Success on the Web

What does the web contribute to your corporate success and what may it contribute in the future? Infopark will find answers to these questions. Together with you, we will analyze your business objectives and your existing strategies as well as current trends and opportunities on the web. The web strategy we then derive from these facts is meant to become part of your business strategy.

As a software manufacturer and a service company with profound strategic experience, Infopark AG is giving advice to companies and organizations of many branches. Infopark has over 15 years of experience with major web projects. As the initiator of the iico.de, a congress dealing with trends on the internet, we know the technologies of tomorrow, and, together with our customers, we develop strategies to benefit from them. Doing this, we take into account all potentials for increasing coverage on the internet, from search engine optimization to the possibilities of current Web 2.0 applications.

The Procedure

At first we expound the measurable added value resulting from a clear web strategy. Based on the introduction to this topic, we then jointly work out and discuss a suitable procedure for your company (analysis, surveys, conception).

In our web strategy workshops we cover topics such as:

Overview of the web-related strategy process
Tools and procedures
Analysis of the competitive environment (on the web)
Definition and targeted implementation of the web strategy
Elements of a web strategy
Definition of measurable targets and controlling

Further Website Optimization Offers

Next to strategic consulting we also offer to improve individual aspects of your website, for example:

Web design und usability
Number of visitors and hits, time spent
Search engine ranking and optimization
Visibility on the web
Speed (loading times)
HTML validity
Accessibility
Use of Web 2.0 features and techniques (blogs, wikis, podcasts, social networks, etc.)

Based on our experience we make target group analyses and develop suggestions for making your web pages more efficient. Taking into account the strong and weak points that have been determined, we jointly work out proposals for improving the content as well as the technical quality of your website. Please contact us!